12 Things Real Estate Agents Would Hate You to Know
2) Agents use Open Houses to find new Clients
Most sellers believe that an open house is just for prospective buyers to come and view their house. While this is true, real estate agents also have another motive: they use open houses to find new clients. Agents know that only one out of every five or six people who enter your house are truly interested in your house. When they learn a prospective buyer isn’t interested in your house, they’ll offer to show them some of their other listings in the area. Even though everyone who enters your house won’t be interested in buying it, it’s still a good idea to hold an open house. Many sellers have found their buyer through an open house. Open houses are useful for selling your house, but it’s important to know that for a real estate agent, that isn’t the main purpose of it.